The importance of social media marketing

The importance of social media marketing

Anyone can launch his project from scratch to the sky, and compete with the largest companies working in his field if he relies on the right and required social media marketing strategy.

What does social media marketing achieve for you?

Increase the number of visitors to your website, using search engine marketing_

Increase the percentage of sales through social networking sites or through your online store_

Increase awareness of your brand_

Gain as many potential customers as possible_

Make the most of internet marketing, at a lower cost than traditional marketing_

 

Do not distinguish between a large or small project, but the marketing content is the owner of the game and the decision.

The ease of competition with the largest competitors at a very low cost, but rather it is just a unique idea that will take you to the first place.

Easy access to all your target customers.

There will be no limits with your customers, but you can communicate with them at any time you want.

Ease of communication with your customers.

Increase awareness of your brand in a very short period, and this is if you are already a professional in creating professional marketing content.

Through the use of a social media marketing strategy, you can achieve the goal you want, whether to increase sales or something else, in less than 24 hours.

 

Social media marketing strategy positively affects the optimization of the site for search engines.

Increase customer loyalty about your project, because you are always with them on social media.

Increased trust in your brand, and this is a natural result when increasing awareness of your brand.

Among the benefits of social media marketing is the very low cost.

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Social media marketing strategy

When applying a well-professional social media marketing strategy, you will become number one in your field without any competitor, and achieve maximum profitability from your project. A clear strategy and a specific goal linked to a timeline is the best strategy you can use in social media marketing.

What are its determinants?

1 _Determine the target audience

It is necessary to first get to know your target audience who is interested in the type of your products or services that you provide, so you should ask yourself these simple questions.

What is the job of a potential customer for my services? the age ? sex? Monthly income ? Place of residence ? education level?

What is the interest of my target audience, are they interested in sports, the stock market, real estate, and so on?

What are their free time they use browsing social networking sites? And the platforms they use?

What type of content does my target audience prefer on social media, is it photos, videos, or readable content?

After you answer these questions correctly and appropriately for your project, congratulations that you have achieved the first successful step in making a social media marketing strategy

2 _Content marketing is the pulse and heart of social media marketing

Content marketing is considered the owner of the game in marketing campaigns in general and not just marketing through social media, as there are very many types of content marketing, and in order to be distinguished by this type of marketing via social media, follow the following:

_Follow Facebook trends, then merge the trend with an image of your own product with the addition of a comic sentence, this method increases interaction.

Analyze competitors until you reach their weaknesses in the content they provide_

Post a picture of your service or product with the inclusion of a famous phrase_

_Post comic videos, but with a simple modification to them, such as adding a picture of your product instead of the face of the speaker in the video.

_Post pictures with sayings from famous people working in the same field as you, and we advise you that the pictures are of one design and distinct from competitors.

These points play a big role in:

First: Increase the percentage of sales of your products or the service that you provide in a very large way

Second: Increase brand awareness in a short period

Third: Increase the interaction rate on all your posts, and this helps you reach as much of the target audience as possible.

Fourth: Increase the number of fans for your pages on social networking sites.

 

_Choose the appropriate communication platform3

There is a big and common mistake among many, which is making pages on all social networking sites. Because it is better to focus first on the appropriate social networking site for your type of services, and it is assumed that you will get to know it when determining your target audience.

 

So analyze your competitors’ performance on social media. And the platforms they use , and the follow-up interaction they get

 

4 _Timing of publication on social media

After you have determined the target audience and the type of publications that you will publish, and you have also identified the appropriate social networking site for you, you must also determine the appropriate timing for your publications:

Post daily a large number of posts, photos and videos, once in the morning, evening and night.

Continue this way for exactly a month

At the end of the month, do a thorough analysis to see when you got the most engagement.

Determine the type of posts that got more interaction than other posts, are they pictures or written content and so on.

 

5_Continuous analysis of results

The step of analyzing the results that you have reached, and then comparing the result of the analysis with the goal that you set, is considered one of the most important steps of the social media marketing strategy .. Why??? Because it enables you to:

Find out the weak point of your products or services

Continuous development of your performance on social networking sites.

Identify the problems in your products that your customers constantly face.

Find out the posts that got the most interaction from your customers or fans of your page on the social networking site

Gain customer satisfaction about your products and provide solutions to the problems you have come up with

 

We at keeping art believe in the importance of a professional presence on social media platforms. We care about each client. We know his vision and goals. We study his services and determine his audience. Then we define a diversified content strategy and choose peak times to post on social media

A diligent team driven by passion and creativity.. to turn our customers’ vision into reality

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