{"id":1594,"date":"2024-09-02T07:29:39","date_gmt":"2024-09-02T07:29:39","guid":{"rendered":"https:\/\/keepingart.net\/marketing-and-advertising-companies-between-promises-and-reality\/"},"modified":"2025-09-28T13:18:23","modified_gmt":"2025-09-28T13:18:23","slug":"marketing-and-advertising-companies-between-promises-and-reality","status":"publish","type":"post","link":"https:\/\/keepingart.net\/tr\/marketing-and-advertising-companies-between-promises-and-reality\/","title":{"rendered":"Pazarlama ve Reklam \u015eirketleri: Vaatler ve Ger\u00e7ekler Aras\u0131nda"},"content":{"rendered":"<div id=\"model-response-message-contentr_9eb9155734400ae6\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"ltr\">\n<p>Bir\u00e7ok giri\u015fimci, sat\u0131\u015flar\u0131n\u0131 art\u0131rmak ve i\u015flerini b\u00fcy\u00fctmek i\u00e7in hizmet ve \u00fcr\u00fcnlerini tan\u0131tmak amac\u0131yla en iyi e-pazarlama \u015firketi veya reklam ajans\u0131n\u0131 aramaktad\u0131r.<\/p>\n<p>Hizmetlerini parlak ve \u00e7ekici bir \u015fekilde tan\u0131tan e-pazarlama \u015firketlerinin \u00e7o\u011falmas\u0131yla, <b>yarat\u0131c\u0131 bir ekibe<\/b> g\u00fcvenme g\u00f6revi pek de kolay de\u011fildir.<\/p>\n<p>B\u00fcy\u00fck ya da k\u00fc\u00e7\u00fck bir \u015firketin veya k\u00fc\u00e7\u00fck ya da b\u00fcy\u00fck bir ticari projenin sahibiyseniz, anla\u015ft\u0131\u011f\u0131n\u0131z e-pazarlama \u015firketlerinden <b>maksimum fayda<\/b> elde etmek istersiniz. Ne yaz\u0131k ki, bir reklam ajans\u0131yla anla\u015f\u0131rs\u0131n\u0131z ve harika bir web sitesi tasar\u0131m\u0131, sat\u0131\u015flarda art\u0131\u015f, ba\u015far\u0131l\u0131 reklam kampanyalar\u0131yla m\u00fc\u015fterilere hayal\u00ee bir eri\u015fim ve se\u00e7kin teknik ve pazarlama \u00e7\u00f6z\u00fcmleri gibi bir\u00e7ok harika sonu\u00e7 beklersiniz&#8230;<\/p>\n<p>Ancak sonu\u00e7, beklenen g\u00f6revlerin yerine getirilmemesi mi olur? Neden?<\/p>\n<p>Bu \u015firketin y\u00f6netiminin, elektronik pazarlama alan\u0131nda uzman oldu\u011funu iddia etti\u011fini ve asl\u0131nda <b>deneyim ve profesyonellikten yoksun<\/b> oldu\u011funu, sadece 3 \u00e7al\u0131\u015fanla faaliyet g\u00f6sterdi\u011fini ke\u015ffedersiniz.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Bu, \u015eirketin \u00c7al\u0131\u015fma ve Hizmetlerinin Ba\u015far\u0131s\u0131zl\u0131\u011f\u0131yla m\u0131 \u0130lgiliydi?<\/h3>\n<p>&nbsp;<\/p>\n<p>Pazarlama ve reklam ajanslar\u0131yla \u00e7al\u0131\u015f\u0131rken \u015firket, hizmet ve i\u015fletme sahiplerinin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sorunlar nelerdir, inceleyelim:<\/p>\n<ul>\n<li><b>Ticari yakla\u015f\u0131m ve i\u00e7erik taklidi:<\/b> Kaliteden ve &#8220;kutunun d\u0131\u015f\u0131na&#8221; d\u00fc\u015f\u00fcnmekten uzakla\u015f\u0131lmas\u0131.<\/li>\n<li><b>\u0130\u00e7eri\u011fin takip edilmemesi, de\u011ferlendirilmemesi ve m\u00fc\u015fteri etkile\u015fimi d\u00fczeyinin \u00f6l\u00e7\u00fclmemesi.<\/b><\/li>\n<li><b>Reklam kampanyalar\u0131n\u0131n izlenmemesi ve sonu\u00e7lar\u0131n\u0131n \u00f6l\u00e7\u00fcl\u00fcp analiz edilmemesi,<\/b> mali y\u00fck\u00fcn b\u00fcy\u00fck olmas\u0131na ve sonu\u00e7lar\u0131n zay\u0131f kalmas\u0131na neden olur.<\/li>\n<li><b>Organizasyonun kaybedilmesi<\/b> ve net bir pazarlama plan\u0131 ile iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir stratejinin olmamas\u0131.<\/li>\n<li><b>Yanl\u0131\u015f konu\u015fma sanat\u0131<\/b> ve somut bir i\u015f modeli sunmaks\u0131z\u0131n sat\u0131\u015flara g\u00fc\u00e7l\u00fc bir \u015fekilde yans\u0131yacak sonu\u00e7lar vaadiyle g\u00f6z boyama.<\/li>\n<li><b>Pazarlama \u015firketinin ger\u00e7ek toplant\u0131lar i\u00e7in fiziki bir merkezinin olmamas\u0131,<\/b> sanal ili\u015fkinin \u015firketin faaliyetinin ve itibar\u0131n\u0131n ge\u00e7erlili\u011finden uzak olmas\u0131na neden olur.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3>Peki&#8230; En \u0130yi Dijital Pazarlama \u015eirketini Nas\u0131l Bulursunuz?<\/h3>\n<p>&nbsp;<\/p>\n<p>\u0130\u015finiz i\u00e7in en iyi e-pazarlama \u015firketini ke\u015ffetmeye bu be\u015f ad\u0131mla ba\u015flay\u0131n:<\/p>\n<p>&nbsp;<\/p>\n<h4>1. \u015eirketinizin e-pazarlama \u015firketinden neye ihtiyac\u0131 oldu\u011funu belirleyin<\/h4>\n<p>&nbsp;<\/p>\n<p>E-pazarlama yoluyla neyi ba\u015farmak istiyorsunuz? B\u00fct\u00e7eniz ne kadar? Vizyonunuz ne?<\/p>\n<p>Hangi hizmetlere ihtiyac\u0131n\u0131z var? Hizmet plan\u0131n\u0131z neleri i\u00e7ermelidir?<\/p>\n<p>Kendi sitenizi tasarlamay\u0131, geli\u015ftirmeyi ve arama motorlar\u0131 i\u00e7in optimize etmeyi (SEO) d\u00fc\u015f\u00fcn\u00fcyor musunuz?<\/p>\n<p>\u015eirket ekibiyle hedef kitlenize, vizyonunuza ve hedeflerinize uygun stratejiyi tart\u0131\u015f\u0131n.<\/p>\n<p>Bu sorular\u0131 cevaplamak, \u015firketinizin bir \u00e7evrimi\u00e7i pazarlama \u015firketinden ne istedi\u011fini ve neye ihtiyac\u0131 oldu\u011funu daha iyi anlaman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<p>&nbsp;<\/p>\n<h4>2. Her \u015firketin yorumlar\u0131n\u0131 ve referanslar\u0131n\u0131 okuyun<\/h4>\n<p>&nbsp;<\/p>\n<p>En iyi e-pazarlama \u015firketlerinin \u00e7ok say\u0131da m\u00fc\u015fteri yorumu ve g\u00f6r\u00fc\u015f\u00fc vard\u0131r; bu, \u015firketin i\u015fini iyi yapt\u0131\u011f\u0131 konusunda sizi rahatlatabilir. Onlar sadece k\u0131sa vadede k\u00e2r elde etmek i\u00e7in burada de\u011fillerdir, ayn\u0131 zamanda uzun vadeli sonu\u00e7lar\u0131 ve m\u00fc\u015fterilerle g\u00fc\u00e7l\u00fc ili\u015fkileri \u00f6nemserler.<\/p>\n<p>&nbsp;<\/p>\n<h4>3. \u015eirketin web sitesine g\u00f6z at\u0131n ve ajans\u0131n deneyimini, \u00e7al\u0131\u015fanlar\u0131n\u0131 ve m\u00fc\u015fterilerini ara\u015ft\u0131r\u0131n<\/h4>\n<p>&nbsp;<\/p>\n<p>En iyi e-pazarlama \u015firketiyle \u00e7al\u0131\u015fmak, i\u015finizin hedef kitlenize ula\u015fmas\u0131n\u0131 sa\u011flar. Bu y\u00fczden:<\/p>\n<ul>\n<li>\u015eirketin i\u015flerini takip edin (<b>&#8220;\u0130\u015flerimizden&#8221;<\/b> b\u00f6l\u00fcm\u00fc).<\/li>\n<li><b>Ekip \u00fcyelerini ve uzmanl\u0131k alanlar\u0131n\u0131<\/b> sorun, \u00f6rne\u011fin:\n<ul>\n<li>Sosyal medya y\u00f6netimi, yay\u0131nlama zamanlar\u0131n\u0131 bilme, \u00fccretli reklamlar\u0131 y\u00f6netme, takip etme ve de\u011ferlendirme.<\/li>\n<li>Web sitesi tasar\u0131m\u0131 ve arama motoru optimizasyonu (SEO).<\/li>\n<li>Yarat\u0131c\u0131 ve pazarlama i\u00e7eri\u011fi yazarl\u0131\u011f\u0131, makale yazarl\u0131\u011f\u0131.<\/li>\n<li>G\u00f6rsel kimlik olu\u015fturan ve \u00e7e\u015fitli platformlarda sosyal medya tasar\u0131mlar\u0131nda yarat\u0131c\u0131 olan profesyonel tasar\u0131mc\u0131lar.<\/li>\n<li>Dijital g\u00f6rsel-i\u015fitsel i\u00e7erik \u00fcreticileri, video ve hareketli video (motion video) end\u00fcstrisi.<\/li>\n<\/ul>\n<\/li>\n<li>Pazarlama \u015firketlerinde belirli uzmanl\u0131k alanlar\u0131n\u0131n varl\u0131\u011f\u0131, istenen sonu\u00e7lar\u0131 elde etmek i\u00e7in yeterlidir.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>4. \u015eirketin m\u00fc\u015fteri ba\u015far\u0131s\u0131n\u0131 nas\u0131l \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenin<\/h4>\n<p>&nbsp;<\/p>\n<p>En iyi e-pazarlama \u015firketini arama s\u00fcrecinde, \u015firketin m\u00fc\u015fterinin ba\u015far\u0131s\u0131n\u0131, \u00e7al\u0131\u015fmas\u0131n\u0131 ve hedeflerini nas\u0131l \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fc ara\u015ft\u0131rman\u0131z gerekir.<\/p>\n<p>\u00d6rne\u011fin, spot sat\u0131\u015flar yerine potansiyel m\u00fc\u015fteri yaratmay\u0131 hedefliyorsan\u0131z, stratejilerini ve temel performans g\u00f6stergelerini (KPI&#8217;lar) o hedefe g\u00f6re \u00f6zelle\u015ftirip \u00f6zelle\u015ftirmediklerini kontrol edin.<\/p>\n<p>&nbsp;<\/p>\n<h4>5. \u015eirketin kendisini nas\u0131l pazarlad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn<\/h4>\n<p>&nbsp;<\/p>\n<p>En iyi \u015firketler s\u00f6z konusu oldu\u011funda, genellikle fiyatland\u0131rmalar\u0131n\u0131 payla\u015f\u0131r veya fiyatland\u0131rmalar\u0131n\u0131 ve ba\u015far\u0131lar\u0131n\u0131 detayland\u0131ran \u015feffaf teklifler sunarlar.<\/p>\n<p>Ve bu \u015firketin kendini tan\u0131tt\u0131\u011f\u0131 hizmetlerde sa\u011flad\u0131\u011f\u0131 kalitenin size sa\u011flayaca\u011f\u0131 kaliteden daha d\u00fc\u015f\u00fck olmad\u0131\u011f\u0131ndan emin olun.<\/p>\n<p>&nbsp;<\/p>\n<p>Biz Keeping Art olarak, pazarlama alan\u0131ndaki b\u00fcy\u00fck bir <b>tutkudan<\/b> yola \u00e7\u0131karak, herkesin kendi uzmanl\u0131\u011f\u0131na g\u00f6re, uzun bir yolculukla yeteneklerini peki\u015ftirip yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 geli\u015ftirdi\u011fi profesyonel bir ekibiz. T\u00fcm <b>\u015feffafl\u0131k<\/b> ve sevgiyle, m\u00fc\u015fterilerimizle sa\u011flam bir dostluk ili\u015fkisi kurduk, bu da onlar\u0131n ba\u015far\u0131 yolunu bizimle birlikte \u00e7izmelerini sa\u011flad\u0131.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bir\u00e7ok giri\u015fimci, sat\u0131\u015flar\u0131n\u0131 art\u0131rmak ve i\u015flerini b\u00fcy\u00fctmek i\u00e7in hizmet ve \u00fcr\u00fcnlerini tan\u0131tmak amac\u0131yla en iyi e-pazarlama \u015firketi veya reklam ajans\u0131n\u0131 aramaktad\u0131r. Hizmetlerini parlak ve \u00e7ekici bir \u015fekilde tan\u0131tan e-pazarlama \u015firketlerinin \u00e7o\u011falmas\u0131yla, yarat\u0131c\u0131 bir ekibe g\u00fcvenme g\u00f6revi pek de kolay de\u011fildir. B\u00fcy\u00fck ya da k\u00fc\u00e7\u00fck bir \u015firketin veya k\u00fc\u00e7\u00fck ya da b\u00fcy\u00fck bir ticari projenin sahibiyseniz, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"_links":{"self":[{"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/posts\/1594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/comments?post=1594"}],"version-history":[{"count":2,"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/posts\/1594\/revisions"}],"predecessor-version":[{"id":1619,"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/posts\/1594\/revisions\/1619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/media\/1595"}],"wp:attachment":[{"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/media?parent=1594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/categories?post=1594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keepingart.net\/tr\/wp-json\/wp\/v2\/tags?post=1594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}